Pendry Hotels & Resorts and Heidi Merrick Launch Bespoke Uniform Collaboration

Heidi Merrick Brings Her Keen Eye for Quintessential California Minimalism to the Pendry Brand, Launching First-of-its-Kind Collection for Pendry West Hollywood

ORANGE COUNTY, CALIF. (February 2, 2021)Pendry Hotels & Resorts today announced a first-of-its-kind exclusive collaboration with Los Angeles based, celebrity favorite designer, Heidi Merrick. Merrick herself has designed signature uniforms for Pendry West Hollywood, slated to open April 2, including looks for front desk, restaurant hosts, lobby bar, rooftop pool, and live music venue associates. The hotel’s bespoke “uniform” pieces combine the best of Heidi Merrick’s signature silhouettes, along with pieces that provide a glimpse into future collections. Merrick, the daughter of world-renowned surfboard shaper Al Merrick, has also created a custom “SRF Pendry” sweatshirt for the hotel inspired by her SRF Collection, a cheeky homage to surf culture. Merrick and Pendry Hotels & Resorts will also collaborate on uniforms for future Pendry projects.

“With a deep love for L.A. and Sunset Blvd., I wanted each look to reflect the relaxed glamour of the town,” said Heidi Merrick. “The Pendry collection’s fabrics have a subtle shine along with gauze and sequins—I wanted to blend a little rock ‘n’ roll and California beach culture, but keep a modernity to complement the Pendry West Hollywood vibe,” she said. “Our aim is to have everyone who stays at the hotel want to take a piece of Pendry West Hollywood home with them to integrate into their own wardrobes.”

The Heidi Merrick Collection is produced under the designer’s eye in her downtown Los Angeles atelier. The collection comes together through a team of designers, cutters and sewers operating in the studio above her DTLA flagship store, and is produced responsibly and definitively, operating as a modern American fashion house. The collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself, and has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries. The Heidi Merrick for Pendry West Hollywood uniform collection includes staple pieces such as Merrick’s structured, yet feminine Blazer Dress with Pencil Pant (for front desk associates); effortless Baudelaire Sleeved Dress (for hosts at Wolfgang Puck’s Merois); relaxed and refined Sespe Jumpsuit (at the hotel’s rooftop bar)—a nod to Hollywood glamour.

“It’s crucial that every aspect of Pendry West Hollywood speaks to our Pendry brand ethos, this includes attire for our associates and team members,” said Michael Fuerstman, Co-Founder and Creative Director, Pendry Hotels & Resorts. “We knew almost immediately we wanted to work with a contemporary local designer with national reach, unparalleled talent and a distinctly ‘west coast’ perspective—and Heidi Merrick has all of those qualities and more,” Fuerstman said. “We are inspired by her work, quality construction and her chic, timeless perspective; the collection she created for Pendry West Hollywood feels like covetable wardrobe staples and unlike hotel uniforms.”

The entire Heidi Merrick for Pendry West Hollywood collection will be available for purchase at To shop “SRF Pendry” sweatshirts, visit

For more information, please visit or follow @pendryhotels.


About Pendry West Hollywood
Pendry West Hollywood marks the third Pendry Hotels & Resorts property in the new luxury hotel brand’s portfolio slated to open in 2021. Located at the intersection of Sunset Boulevard and Olive Drive in the heart of the iconic Sunset Strip, Pendry West Hollywood will feature 149 luxury guestrooms and 40 Pendry Residences by Montage Hotels & Resorts. Guests and residence owners will have exclusive access to hotel amenities, including multiple food and beverage concepts driven by world-renowned chef Wolfgang Puck, a rooftop pool and bar, a multi-purpose live entertainment venue, a screening room, bowling alley, Spa Pendry and state-of-the-art fitness center, a private membership club, as well as a curated art collection. Pendry Residences West Hollywood by Montage Hotels & Resorts, the first Pendry Residences to open, is a collection of private homes offering a truly unique ownership experience. Developed by AECOM Capital and Combined Properties, Pendry West Hollywood will provide both guests and residence owners immediate access to West Hollywood’s premier high-end dining, shopping and nightlife hotspots. For more information, follow @pendrywesthollywood or visit

About Pendry Hotels & Resorts
Pendry Hotels & Resorts is a new luxury hospitality brand from Montage International. Pendry combines inspired design with a celebration of culture and authentic service tailored to today’s cultured world traveler. Founders Alan J. Fuerstman and Michael Fuerstman’s well-seasoned experience in the hospitality industry serves as the foundation for the brand. Each property is injected with a unique perspective on contemporary style, and an emphasis on the arts and local community in the city it calls home. The portfolio of hotels includes Pendry San Diego and Sagamore Pendry Baltimore. Opening in 2021 is Pendry West Hollywood, Pendry Manhattan West, Pendry Park City, and Pendry Chicago. Opening in 2022 is Pendry La Quinta, Pendry Natirar, and Pendry Washington DC – The Wharf. Pendry Hotels & Resorts is a member of Preferred Hotels & Resorts. For more information on Pendry Hotels & Resorts, follow @pendryhotels or visit

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