Pendry Manhattan West Appoints Danielle Choi as Director of Sales and Marketing

Choi to Drive Sales, Marketing and Public Relations Efforts for the Hotel, Opening Summer 2021

NEW YORK, NY (January 11, 2021)Pendry Hotels & Resorts is proud to announce the appointment of Danielle Choi as director of sales and marketing for Pendry Manhattan West, slated to open in summer 2021. In this role, Choi will be responsible for overall sales, marketing, and public relations efforts for the hotel, the brand’s first New York City property, and part of the eight-acre, six-building mixed-use Manhattan West development. The hotel will feature 164 guestrooms including 30 suites; a signature restaurant; a lounge; vibrant open-air terrace bar, and meeting and event space.

“Danielle brings a wealth of experience, knowledge and relationships to the Pendry family,” said Ash Bhasin, general manager at Pendry Manhattan West. “Danielle’s attention to detail, passion for travel, and honed hospitality eye makes her an influential addition to our team as we bring Pendry Hotels & Resorts to The Big Apple.”

Choi steps into her role at Pendry Manhattan West with nearly a decade of marketing experience in the hospitality industry, most recently serving as director of sales and marketing at Gramercy Park Hotel. In that role, she proved to be a dynamic travel industry leader—managing brand identity, executing marketing initiatives and sales strategy to achieve highest possible revenue shares—all while educating and motivating her team for optimal performance. Prior to Gramercy Park Hotel, Choi served as the director of global sales for Jumeirah Hotels & Resorts where she led the corporate negotiated segment globally, managing 60 strategic accounts for 23 luxury hotels and resorts in London, Frankfurt, Rome, Istanbul, Dubai, and Shanghai among others. With a proven track record of delivering results through strategic planning, execution and leadership, Danielle is an expert in brand strategy, marketing partnerships, business development and cross-cultural communication. She sits on the board of L.E Miami’s Hotel Committee and is a past panel speaker at the Virtuoso Regional Symposium on the subject of luxury travel in the Middle East.

Pendry Manhattan West will mark the fifth hotel to open within the Pendry Hotels & Resorts portfolio and is designed by acclaimed architectural design firm, Skidmore, Owings & Merrill with interiors by Gachot Studios. The hotel sits within the defining Manhattan West development, a vibrant urban plaza with landscaped gardens and dynamic street-front retail of high-end experiential shops and innovative culinary concepts, located directly between the newly opened Moynihan Train Hall and Hudson Yards. The hotel is designed for the modern traveler looking for polished comforts, paired with engaging experiences in one-of-a-kind spaces.

For more information, please visit or follow @pendryhotels and @pendrymanhattanwest.

About Pendry Manhattan West
Pendry Manhattan West, set to open in summer 2021, is the first New York City hotel from Pendry Hotels & Resorts developed by Brookfield Properties. Located in Manhattan’s Hudson Yards district, the hotel features 164 guest rooms, including 30 suites; a signature restaurant; a lounge and vibrant open-air terrace bar; and meeting and event space— complementing the defining Manhattan West development that sits directly between the newly opened Moynihan Train Hall and Hudson Yards. Pendry Manhattan West, designed by acclaimed architectural design firm, Skidmore, Owings & Merrill with interiors by Gachot Studios, brings the most compelling aspects of both coasts—California ease and Manhattan energy—to the City. Designed for the modern luxury traveler, the hotel satisfies the desire for polished comfort, paired with engaging experiences in convivial social spaces, from food and beverage to art and culture. For more information, follow @pendrymanhattanwest or visit

About Pendry Hotels & Resorts
Pendry Hotels & Resorts is a new luxury hospitality brand from Montage International. Pendry combines inspired design with a celebration of culture and authentic service tailored to today’s cultured world traveler. Founders Alan J. Fuerstman and Michael Fuerstman’s well-seasoned experience in the hospitality industry serves as the foundation for the brand. Each property is injected with a unique perspective on contemporary style, and an emphasis on the arts and local community in the city it calls home. The portfolio of hotels includes Pendry San Diego and Sagamore Pendry Baltimore. Opening in 2021 is Pendry West Hollywood, Pendry Manhattan West, Pendry Park City, and Pendry Chicago. Opening in 2022 is Pendry La Quinta, Pendry Natirar, and Pendry Washington DC – The Wharf. Pendry Hotels & Resorts is a member of Preferred Hotels & Resorts. For more information on Pendry Hotels & Resorts, follow @pendryhotels or visit

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